About the project
Following their nationwide redesign of ALDI Australia’s stores, Landini Associates were engaged to design a local, smaller trading format for ALDI Australia, ALDI Corner Store, launched July 2021 at 99 Mount Street, North Sydney.
The brief to Landini was to interpret the traditional ALDI model into a new format that is genuinely local, uniquely different, but recognisably ALDI. Landini Associates’ new design celebrates ALDI’s renowned dedication to corporate responsibility, reflected in the brand’s recent delivery of 100% renewable electricity across its business operations and its commitment to send zero waste to landfill by 2025.
Landini and ALDI decided to reinvent how smaller store formats are interpreted in Australia.
At ALDI Corner Store locations, rather than featuring neighbourhood photographs or signs declaring the location, each site will be designed to celebrate its community through strategic local art partnerships.
To generate a consistent brand atmosphere and customer experience, each ALDI Corner Store will feature a material palette of pale brick, white tiles and blockwork, terrazzo and black and galvanized steel mesh, timber palettes, oak and walnut, which is all sustainable. These materials combine with the retail graphics solution by Landini Associates that creates a consistent appeal in everything from naming and messaging to store signage and navigation, including category and subcategory checkouts, self-checkout locations, basket storage, signage on trolleys, and unusually appealing staff uniforms.
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