Aloni Showroom and Office, Haifa

The main goal of Studio Samuelov work for Aloni was to create an open and pleasant feeling for visitors in spite of the many products displayed in the showroom. For this reason, they decided to use only black, gray and white colors and avoided tall display walls at the entrance, instead placing them at the back to allow a full view of the room.

The concrete ceiling, which they decorated with minimalist details, became the central feature of the space. Finally, advising booths were placed at the center of the room to convey the message of openness and availability; this was the same principle that guided the design of the welcome desk, a low structure made out of wood, which invites clients to make inquiries.