About the project
Belden lead the way in immersive brand experiences that embrace a cutting edge approach to product demonstration.
Belden, the global leader in transmission solutions, partnered with us to build a series of key Customer Innovation Centers worldwide, the first of which opened in Stuttgart, Germany.
Belden have a comprehensive product & solutions portfolio and have seen huge success in communicating the breadth of their offering through experiential marketing. Breaking down barriers through innovation is Belden’s ethos, and with 2Heads’ help, the more recently completed Chicago CIC used intelligent design, content and cutting-edge technology to showcase that ethos.
Belden briefed 2Heads to craft an experiential space that could showcase their innovative solutions; encourage collaboration and discussion, and host demonstrations and talks with studio-quality surroundings. A beautiful space that resonated with brand style, the Customer Innovation Center (CIC) needed to be the backdrop for internationally streamed events; a showpiece that echoed the new direction of the brand and invited the whole world in to witness Belden’s technological advancements.
The Chicago Customer Innovation Center is an award-winning ergonomic environment that could be both intimate and private, and invitingly open for visitors to explore.
Each area of the CIC takes a varying approach to illustrate the benefits of the Belden network; how they are the experts on transmitting growing amounts of data, audio and video needed for today’s applications. 2Heads created film and digital sequences to visually immerse visitors in the possibilities.
The validation lab showcased technical expertise, and the immersive Belden cube showcases the Belden solution journey and digital transformation. From technical consulting, project management to education and events, Belden now have a space that benefits their cutting-edge approach.