Brew Café - Avenue Mall, Dubai

H2R Design has revealed the vision behind their latest F&B design venture the second branch of Brew Café, located in Mirdif Avenue Mall, Dubai. The space was fitted out by Vision Tech.

Inspired by the enticing aroma of freshly ground beans and the comforting warmth that each sip brings, H2R focused on encapsulating a coffee culture that engages all the senses. A space that combines history, roots, and groundedness with contemporary elements and pays homage to Brew’s first outlet on Jumeirah Road.

H2R used this narrative to foster a sense of community that encourages social interaction while providing the perfect setting for customers to connect and share their love for coffee. The new space at Brew Café encapsulates the simplicity, elegance and richness of coffee blends, with a clean, bold, yet playful design that features a combination of clean geometries, soft lines and crafted details. The interior reflects a harmonious blend of natural elements, incorporating materials such as terracotta bricks, Venetian glass blocks, textured paints, and lush greenery that evoke a sense of nature and simplicity.

A welcoming lighting scheme complements the natural aesthetic, and utlisies both warm and soft lighting to foster a cosy and inviting atmosphere that guests expect from their favourite coffee hangout. The natural theme continues with a colour palette that features earthy tones such as terracotta, nature green, and soft neutrals, while expressions of colour are sparingly introduced to add visual interest and draw the eye to focal points. The use of black tables adds refinement and contrast to the design, with the H2R team meticulously working with the manufacturer to ensure the right texture and colour. The result is a finish that is hard to replicate as it involves a specialized electroplating method. From the bar counter to the track lights, a soft satin finish steel runs throughout the finishing offering a cleaner, more subtle, and elevated alternative to brushed metal or stainless steel. At the heart of Brew Café is a commitment to coffee, a commitment that is purposely and prominently showcased by having the coffee counter as a central focal point.

Designed to be both simple and striking, with a singular material wrapping the counter surface and its sides, the bar area allows customers to witness and appreciate the art of coffee-making, creating a visually engaging experience. The meticulous attention to detail during the design process extends beyond aesthetics. Several layouts were explored to incorporate the bar’s architecture, which was originally positioned on the side before being moved to the center. The fridge display was designed to seamlessly integrate into the counter, with careful consideration given to its dimensions and functionality, ensuring ease of access without compromising the overall design aesthetic. The installation and coordination of unique elements, such as the glass bricks, a 5-meter-tall entrance metal door, and the fridge display, were also carefully handled to achieve a seamless and visually striking look. Transporting an exceptionally heavy pivot door for the entrance required expert logistics, while a clean pivot system was skillfully installed to maintain a seamless entry experience. Additionally, a seamless laser-cut logo adorns the door to embolden the café’s presence and location. The glass bricks were procured from Australia and specifically retrofits within the café’s layout, while a limited framework was employed to ensure a clean and polished appearance.