About the project
Broadway Interiors was commissioned to redesign the DAFZA arrival space into a smart and innovative business hub to serve customers and delegations. The design concept aimed to create a sophisticated and modern 5-star hospitality theme by upgrading existing finishes with more luxurious materials.
The client envisioned an open plan concept while accommodating private areas, discussion hubs and dedicated VIP areas providing flexibility for events. A variety of carpets and flooring finishes were incorporated to uplift the space, with a range of smart technologies integrated into the concept to fully support all operational requirements.
The lobby layout presents a self-service reception lounge and feature wall with carpets and furniture designed to compliment the smooth curves of the wall, while a bespoke decorative partition hides and upgrades the existing café, and doubles up as a trophy showcase. The lift area was also upgraded with luxurious finishes; columns were dressed in corporate blue leather, with brickwork stitching for texture and brass inserts at the top and bottom for glamour. A lattice designed brass fretwork surrounds these columns and acts as a modern divider whilst retaining the open feel. A glass blown chandelier with fibre optic strings adds elegance, while the VIP interactive area uses sheer voiles and silver chain detail for privacy and as a divider from the screens. The DAFZA Headquarter also features a smart hub; an innovative open virtual reality room that uses 360-degree screens and is utilized as an award/event space.
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