Fine Hygienic Holding, Dubai

Fine Hygienic Paper FZE, Dubai, United Arab Emirates

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About the project

Designed by VS Design Studio, with contracting work by Turnkey Interior Decoration, the Fine Hygienic Holding office refurbishment was based on the need to motivate employees through an innovation driven space, that addressed the well being of its people. The concept was rooted to the clients brief and translated through various design elements, starting from a base white palette resonating with hygiene. The Jordanian roots of the company are expressed through Bedouin tents in the reception area as well as a modern majlis seating with rich Sadu pattern cushions, and brand specific graphics, such as the vintage wallpaper were custom designed from the old Fine logo.

An interesting segment of the project was the use of paper cores, that were vertically placed as partitions and horizontally positioned as a world map. A collaborative design process with the American University of Sharjah led to an abstract and inspiring design of a paper sculpture, that proudly climbs up the wall of the main lobby.

The incorporation of fun yet intensely challenging elements involved a fireman’s pole and a skateboard ramp spanning 40 meters along the length of the building. A yellow themed meeting room included light bulbs on the table to encourage new ideas, while another room has a large vault door and maze graphics to instill a solution seeking attitude, and lined with re-writable white walls and a floor that features thought provoking questions through graphic prints. Additional rooms include a multi-use yoga, meditation and prayer room, a hot-air balloon informal meeting room, a room that promotes the cultural values of the business through custom made cones with inscriptions, and a 10 seater boardroom dedicated to Elia Nuqul, the founder, with a 4.5 metre customised table made out of suede finish silestone slab placed on a contrasting cork parquet floor.

A Fine story wall along the conference walk track on the ground floor, showcases the history of the company through photos highlighting the key milestones of the company since its inception.

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15,000 sq-ft.


United Arab Emirates



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