Fuzziwig’s is a retail candy store at The Beach, at the Jumeirah Beach Residence in Dubai that sells bulk candy, small toys, plush items and soft drinks in a themed environment providing a fun and enjoyable experience for children and adults of all ages.
The client’s brief to design firm, H2R, was to create a visual wonderland, that gives customers an insight into the preparation of freshly made candy. The outlet is positioned as a fun, whimsical, warm, and nostalgic US candy store and the detailed joinery complements the venue that houses a wide variety of confectionery. Fuzziwig’s also features bright colors, music, decorative pieces that show off the candy-making machines and an “amusement park” atmosphere for children and adults to enjoy while they shop.
The fit out contract for Fuzziwig’s was completed by Bowyer Wick Interiors.