Retail

Fuzziwig’s, Jumeirah Beach Residence, Dubai


22 May , 2017  

Fuzziwig’s is a retail candy store at The Beach, at the Jumeirah Beach Residence in Dubai that sells bulk candy, small toys, plush items and soft drinks in a themed environment providing a fun and enjoyable experience for children and adults of all ages.

The client’s brief to design firm, H2R, was to create a visual wonderland, that gives customers an insight into the preparation of freshly made candy. The outlet is positioned as a fun, whimsical, warm, and nostalgic US candy store and the detailed joinery complements the venue that houses a wide variety of confectionery. Fuzziwig’s also features bright colors, music, decorative pieces that show off the candy-making machines and an “amusement park” atmosphere for children and adults to enjoy while they shop.

The fit out contract for Fuzziwig’s was completed by Bowyer Wick Interiors.














































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