Havaya Home, Rishon LeZion

The design concept developed for the brand “Havaya Home” challenges the common look for a lifestyle shop. It is playful, bold, visually striking, full of details, yet elegant and easy on the eye. The brief included planning a first store that would represent the brand’s values, be modular and experiential for its customers, be innovative and convey the passion and connection to the worlds of design and lifestyle.

The store’s departments include design and decoration, cooking and baking, textiles and bath. The design concept seeks to bring an experience of abundance, of textures, products, material and colorful richness and takes inspiration from the worlds of geometric, pragmatic design, which is broken into sections by using surprising and unconventional elements. Special emphasis was placed on the “view” in the users’ walking route, so that each part of the store is experienced in a different way, with design elements that surround from every direction.

The interior design and the product display are connected, the design functions as a live function and is not only used as a nice setting for the product display. The store is integrated with graphic messages that have been integrated into lightboxes, which talk about interior design, style, fashion, and stays around the values of the worlds of design.