House of PMJ Jewels, Hyderabad

Design studio Swakrit Design Private Limited conceptualized the interiors for flagship boutique for PMJ Jewels, Hyderabad, which celebrates the essence of craftsmanship, design and local ethos.

Referencing the local architecture, the concept incorporates characteristic pillars in different arrangements. They are used to mark entrances and create collonades, to give the space a traditional flavour. The same are arranged to evoke a mandapam on the bridal floor. Clad in gold foil, they lend a richness to an otherwise modern styling. Other classic details like arches are interpreted to create a variety of display windows, and also act as table top profiles.

The design uses colors and materials to highlight the evolving spatial experience throughout the store. The ground floor in treated in bright whites with metal highlights, to create a spacious and approchable look. The bridal experience is adorned in a more sensual color palette and softer materials like rugs and fabrics. The exclusive zone uses veneer and deeper colors to give the product display a museum like appeal.

Private rooms inspired from Nizam, Rajputana and Victorian jewellery, extend the experience of product into a space. The design takes inspiration from charactestic elements like jaalis and arches to create these signature looks, within the overall palette of the store.

Craftsmanship and Design were another key focus for the project, which are highlighted by a hand crafted display console which greets the customer at entrance and hardwood pillars gilded in gold.