About the project
iTCH is not your typical cafe. It offers cakes, baked goodies, coffee and a flower shop in one. It’s retail journey is unique in that it allows the customers to interact with the space. Whether you are in for a sweet treat or to pick up a gorgeous bouquet from the gift shop, iTCH is carefully studied to create a balance between 2 concepts, flowers and bakery while still allowing for a playful approach for in-store customers and shoppers journey.