About the project
The well-established Izil retail experience in Dubai Mall has sprouted into a calming oasis that transports it’s visitors into an exclusive Moroccan escape. The intimately cultural, health & wellness concept houses personal care experiences of hammams and bathhouses that are derived from ancient practices. The new Izil spa designed by Brand Creative welcomes you with a soulful celebration of the nomadic. Adorned with symbols that are encompassed with Tadelakt plaster on the walls and floors, allowing for an earthy, textural quality to the interior, creating an instantly calming atmosphere. Aided by the addition of faux windows, custom lighting is utilised to emulate rays of sunlight, casting a seamless natural glow throughout the space.
Wandering through the retail space to the treatment area, you pass customers trialling natural customized products highlighted through the demonstration bar and complimented by integrated experience zones. An organic-shaped central basin is positioned to allow visitors to engage with staff at a customisation area that showcases raw natural ingredients used to make bespoke potions.
The cave-like treatment rooms are designed to transport your imagination far from the bustling city that surrounds the everyday. The curved and contoured walls express natural earthy tones that envelope you whilst the oversized heated hammam bed, sculpturally carved and waterproof, and has an anti-slip, smooth surface comprised of natural stone.
Lounge areas have been dotted throughout to provide moments of rest between treatments. Extra dense cushions and decorative Berber inspired throws bring a sense of warmth yet the neutral tones of these areas keep the aesthetic modern and luxurious. Carefully curated décor and lighting selected from the souks of Rabat and Fez are used to adorn built in illuminated niches and corners. Roman arches with large concentric frames allude to the ancient influence that other civilizations had on the Moroccan and Andalusion cities of the past.
Ultimately, the core purpose of Izil’s uniquely personal interiors is to disqualify the cliches and misinterpretations of the Moroccan culture and tradition. This is done through introspective design that encapsulates the Berber culture in a modern way.