About the project
Bluehaus Group was approached by one of the global leaders in executive aviation, Jetex, to create a VIP lounge for their clients and crew. Bowyer Wick Interiors (AMBB) (BW Interiors) took care of the project’s fit-out. The lounge forms a part of a VIP terminal on newly opened Al Maktoum Airport situated in Dubai World Central area in Dubai, UAE.
The approach Bluehaus Group took in developing the concept was inspired by a mixture of biophilic design elements and almost monumental organic freestanding structures, which combined, would create a very unique ambience. The idea was to add an element of surprise, exploration and enjoyment – feelings evoked by travelling but in a tranquil natural environment. As a final result, the overall ambience achieved characterizes a smooth flow, soft shadows, dimmed lighting and raw natural materials. The selection of furniture echoes pebble forms found in nature with colours that highlight a natural stone finish.
The design has taken a holistic approach in an attempt to reflect a sense of serenity and calm into the space, a feeling that is appreciated by the high profile guests getting ready to start their journey or arriving from another destination. The interior elements stimulate the senses as in the greenery and natural wood that embraces lounge areas. The clever lighting sets the right mood and the soft padded curved shaped walls welcome guests with a generous touch of hospitality.
The vision of luxury can be described in many different ways: some consider lush space as a luxury and some would prefer an art collection or a unique piece of jewellery. Bluehaus Group’s aim was to present luxury in the form of an oasis settled in the middle of the desert – to recreate a shelter from the sun in a tranquil base. The first impression and the journey really start with the Jetex concierge pick-up service where the client arrives at the lounge in a Rolls Royce.
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