About the project
Collectus Studio chose the concept for Joe’s which is focused around creating a hierarchy of architectural elements that respect the Joe’s international brand guidelines, while introducing subtle textures and materials that carefully create a more intimate environment. Another important consideration for the design was how to respond to the busyness of a shopping mall, and create privacy and calm. That is achieved through a balance of greenery, and transparent materials that help create a boundary while still maintaining a level of opacity as to not compress the space.
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