Entertainment/Event Management

Novo Cinemas, IMG World, Dubai

E311 Sheikh Mohammed Bin Zayed Rd - Dubai - United Arab Emirates, Dubai, United Arab Emirates

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About the project

Designed by Era Architects with fit-out works by Valika Interior DesignNovo Cinemas recently unveiled their state-of-the-art flagship location at IMG Worlds of Adventure in Dubai. This ultra-modern multiplex features a bold, ‘cosmic’ aesthetic, to represent the next generation of cinema in the region.

The complex boasts an immersive 12-screen multiplex with a futuristic design, using more than 5,000 meters of customised LED strip lighting and mirror lighting. On the premium front, three VIP screens offer a private lounge with a dedicated fine dining menu, a personal butler service, plus fully reclined leather seats and a bed set up of pillows and blankets . Moreover, the venue is a multipurpose cinema with a presentation stage, making it the perfect space to hold corporate events and meetings.

The experience is set apart by its next-generation 4K laser projection system with a new optical engine and a suite of proprietary IMAX® with Laser technologies that deliver increased resolution, sharper and brighter images, deeper contrast, and more vibrant colours. Plus, Laser’s 12-channel sound technology, with new side and overhead channels, deliver a greater dynamic range and precision for ultimate audio immersion.

All these experiences are embedded within a cutting edge interior, where blue pervades, and the design elements adhere to a sleek, futuristic genre. The end result is truly sci-fi.

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