The latest W Hotel in Palm Jumeirah has been making waves in the hospitality and hotel industry, and rightfully so. DWP stepped in after United Design Partnership’s involvement in the project was terminated at the concept stage, and the interiors, true to the W brand, are wow inducing. The design remit included public areas, guest rooms, suites, and the adjacent Alef Residences, most of which were then designed or redesigned by DWP in close consultation with the owner, operator and architect. The specialty F&B outlets, including a ‘gold’ bar in lobby, were all designed by Bishop Design and Keane Brands.
“The project with W has been a fun filled journey,” says Scott Whittaker, Group Creative Director for DWP. “W Hotels are ‘labs of creation’. The challenge with this project was to create that quintessential W Hotel feeling of rebellious and distinctive luxury, while simultaneously drawing inspiration from Middle Eastern culture.”
One of the unique design features of W Dubai – The Palm is the perforated golden cocoon, lined with palm fronds. The atrium lobby also draws on Arabian architecture with its thick mud walls and minimalist openings to keep out the heat and elements, and above, a cubic chandelier explodes into the space. Stone and carpeted floors represent the rugged geography of the Gulf coastline.
Wireless technology was also a key part of the design. From mood changing lighting to building controls, (invisible) technology was key to the success of the project. The W’s mobile app controls everything from the phones to check in and out, air conditioning, in-room entertainment, lighting, and even acts as room keys.
More Arabian references reflect in the series of rooms and spaces that curve and connect, bringing fluidity to the overall design, inspiration for which was taken from henna tattoos. Anne Scott, General Manager of the W Dubai, had nothing but praise for the designers. “Working with DWP’s design team was dynamic from the get go. Our aim was to ensure that W Dubai – The Palm customers get the best experiences, fitting their high expectations of a W Hotel. DWP understand the importance of attention to detail, to create the WOW factor, and tell the W story.”