About the project
Taking the design concept by CallisonRTKL as the starting point of their work, their retail estimation, setting out, delivery and manufacturing departments in Bahrain collaborated and coordinated closely with their fit-out team on the ground. This turnkey approach extraordinaire made the challenging yet rewarding project a smooth sailing until they handed over the store. Their client, Alshaya Group, was delighted.
Besides creating all new shop-fit and fixture designs, some featuring holograms and projections, in an elaborate process full of feedback loops, for their teams the 13,411 sq ft large VaVaVoom flagship offered many other highlights: the illuminated ceiling feature changes its colours and patterns, and the roller shutter at the shopfront spans over 25m.
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