About the project
Designed by Ippolito Fleitz Group, the floor and walls retain the original, lived-in concrete with visible and tangible traces of former use – even the words vietato fumare are still visible on the wall. The space is peeling and flaking, just waiting for yet more layers, for transformation. Their brand space adds layer upon layer. The brand logo and lettering are merely projected onto the walls, because it’s not about adding a fresh coat of paint, but about the subtle poetry of layered structures.