AXOR Pioneering Collaborations & Innovation: Insights from Martial Gil at American University of Sharjah

Martial Gil, Vice President Sales MEA, CIS & LATAM of Hansgrohe Group shared an inspiring session with the faculty and students from the Department of Architecture at The American University of Sharjah.

Martial‘s extensive experience provided a unique lens through which to view the intersection of design, functionality, and sustainability. He emphasized on Hansgrohe‘s cutting-edge sustainability vision, the intricate synergy between elegant design and eco-conscious functionality. He spotlighted AXOR, Hansgrohe’s premium brand, highlighting their unwavering commitment to not just impeccable design but also to a greener planet.

Going beyond just product discussions, Martial delved deep into AXOR collaborations with internationally renowned industrial designers and architects including Philippe Starck and many others, to create world-class products, that offer the ultimate in function engineering and technological solutions, highest aesthetic, conserving resources and appreciation of water itself.

He also highlighted Hangrohe’s “Green Vision”, an ambitious highly innovative concept aimed at reducing water consumption in the bathroom by 90% which has been developed in collaboration with PHOENIX Design.
Martial Gil commented:

“The mission to protect the previous resource of water is ongoing and it’s a collective responsibility. The innovation is not a solo journey but a collaborative effort that thrives on diverse perspectives and expertise. Sharing important elements of our vision with academia is significant, because it can spark creativity and equip the next generation of architects and designers with the tools and mindsets to transform spaces while considering the ecological footprint, making world a better place to live.”

The Hansgrohe Group, a global sanitaryware specialist headquartered in Schitach, Germany, works closely with stakeholders and partners in the Middle East region, providing premium and luxury products under its Hansgrohe and AXOR brands. They can be found in some of the region’s leading hotel and hospitality projects.

Hansgrohe Groups is committed to ensuring that by 2030 all of its water-bearing products will be available exclusively with water-saving technologies.  By 2025, Hansgrohe Group will already have converted 75 percent of its overhead and hand-held showers to EcoSmart, technology which reduces the amount of shower water consumed on a daily basis by up to 60%.  Hansgrohe’s EcoSmart overhead and hand showers consume just 8 litres of water per minute, with some managing to use as little as 6 litres.

Hansgrohe Group has amassed a wealth of awards for its sustainability innovation commitment, including recently winning a “Gold for Green” German Sustainability Award and earned a series of accreditations from leading environmental certification bodies in the region, including the SASO; Estidama, ECAS.