Yarns of the East creates a People-First Approach with Human Social Responsibility (HSR) Over CSR
At Yarns of the East, or as we affectionately call it, Yote, we strive to be true to the people we work with.
Changing the course of the conventional Corporate Social Responsibility (CSR) model, Yarns of the East steers away from the mere checkbox model designed for large corporations. Heading a purpose-driven business through Human Social Responsibility (HSR), this philosophy is woven into Yote’s DNA.
Yarns of the East is not only weaving rugs. We are crafting the threads of stories, hopes, and dreams of our people by putting them at the heart of our equations. We define our success through moving forward, not just by ourselves, but with everybody.
Here’s how…..
From the Creator’s Mind
Enter Joyston Dmello and Kirti Sharma, the founding partners of Yote. Their experience and expertise from their corporate backgrounds acted as catalysts to create a new approach. Joyston’s keen eye for innovation and Kirti’s deep appreciation for cultural heritage saw the need to redefine corporate responsibility.
Joyston Dmello, the co-founder, passionately asserts, “Our vision to redefine the paradigm of corporate social responsibility is rooted in our people-centered approach. We believe in uplifting communities, embracing their wisdom, and preserving their traditions.”
Talking about Yarns of the East, he highlights, “This endeavor is our commitment to a brighter future, where people are not just beneficiaries, but actively participate in their own betterment.”
“For us, Human Social Responsibility is not a buzzword; it is a promise to humanity,” adds Kirti Sharma, the founding partner. “We envision a world where every action creates a ripple of change in the positive direction, where every thread of life is woven intricately with respect, compassion, and empowerment.”
Why HSR over CSR…
You might wonder why the shift from CSR to HSR.
At Yote, we have strived to be part of a nexus where things create a positive change, where the domino effect does not overburden anyone but eases everyone out. Our DNA does not allow us to chase hollow corporate goals but create wholesome shifts.
As a part of this commitment, Yote dedicates 1% of its revenue to uplift the lives of the weavers and their families, providing accessible education opportunities and easier healthcare facilities. With plans to increase this commitment as we continue to grow, Yote has joined hands to help weavers out of the peril that prevails in the lives of their communities.
Our strategic partnership with CARE & FAIR underscores the dedication to eradicating child labor and improving the living conditions of the weavers and their families in India, Nepal, and Pakistan.
Bringing Change, One Thread at a Time…
Choosing the road less traveled, Yarns of the East’s unwavering commitment to craft a tale of passion, perseverance, and change shines at the top. As the Yote journey unfolds, we invite you to embrace the narrative of change. A sustainable narrative that cherishes heritage and fosters change one thread at a time.
Whatever your choice of rug, it can be made on order as desired. By choosing Rugs That Represent communities and elevating their socioeconomic well-being, you also choose a rug that delivers on the promise of being sustainable.
Visit Yarns of the East to learn more about how Yote delivers its promises.