Bilibili Gaming Club, Shanghai

The newly completed Bilibili Gaming Club is located in an industrial park in Baoshan District, Shanghai. As you approach the club’s front door, you are filled with a warm sense of home. With Bilibili Gaming’s signature blue and pink colour scheme and a design language inspired by gaming, the club perfectly showcases Bilibili Gaming’s brand upgrade and corporate culture, blending gaming style with comfort.

In the Chinese eSports market, Bilibili Gaming’s new eSports club brings a refreshing and innovative feel with its cutting-edge concept. The fundamental idea revolves around prioritizing people, which is evident not only in carefully dividing the responsibilities for each club function but also in designing the furniture to serve people’s needs instead of forcing people to adapt to the environment. The flexible, collaborative, and focused zoning concept enables the entire team to collaborate seamlessly between virtual and physical spaces, allowing them to choose the most suitable workspace for any given activity, whenever and wherever required.

The project is designed by Shanghai Mengdi Architecture & Design Co.