La Marquise Jewellery Showroom, Dubai Mall

Strategically located next to the Gold Souq Atrium in Dubai Mall, Designsmith realized their client’s vision to create a unique luxury experience for their clientele, accommodate a private lounge and have upgrade the glam quotient for their flagship store.

Custom metal mesh dividers, bohemian crystal chandeliers, plush rugs, bespoke wall coverings and furniture add to the unique experience of shopping at La Marquise. This Boutique features a hand-made chandelier featuring Bohemian crystals. This chandelier was the most important element to marry the aesthetic with type of business carried. The chandeliers were commissioned by Hamrik from Prague, Czech Republic.

The show windows feature custom designed, partially see-through screens which encapsulate textile-like hand woven metallic threads by Atelier Sophie Mallebranche, a specialty Atelier based in Paris, France. These one of a kind, luxurious woven materials give the store a much-needed semi-private feel while completely enhancing the aesthetics of the store front. Apart from providing the semi-private feel, these screens are also used as an effective and an elegant backdrop for the show window display cases.
The store also offers a closed, VIP room for private viewing and consultation which is further enveloped by a customized and made to order wallpaper all the way from Modena, Italy. Produced by Glamora, this luxurious wall covering collection has an extraordinary intersection of cultures, giving rise to new styles through the patterns and weaving that seem to emerge from the textures, ranging from Africa to the Far East.

The storefront façade is cladded with Limestone to make a bold statement which is further enhanced with large, show window glazing and antique brass sections. The store entry is marked by a 3.9M high glass door with custom designed antique brass handle sheathed with Italian brown leather upholstery which further opens to a bespoke, central display piece placed above the royal blue, hand tufted carpet from India and the Bohemian crystal chandelier above – thus all collating into an iconic centre piece feature element. The entry way also has the brand’s inception year engraved in brass metal over the Porto St. Laurent marble which translates on to the show window display cases as well.

All the other display cases along the show windows are cladded with Porto St. Laurent marble, Black leather, Royal blue velvet fabric and the Brand’s name engraved onto these artistic pieces. The two dealing counters on either side of the store, displays the complete collection which also has a feature wall display behind. The walls and these niches – recessed wall storage displays are all curved which pays an ode to the feminism. The walls and the door openings take the shape of smooth curves which are made softer and soothing by incorporating earthy, muted textural finishes, greige floor carpets from the United States and soft furnishings like brown beige velvet curtains, pastel pink velvet upholstered, brass metal chairs and coffee tables.
The idea was to keep the ceiling heights as high as possible while having it as minimal yet elegant so that the products stand out and draw customers attention.