Retail Space of Zhima Health, Universal Beijing Resort

As a leader in the transformation and upgrade of time-honored brands, Zhima Health, a brand owned by the renowned TCM firm Tongrentang, draws the wisdom of the interior designer Wang Yong from Beijing Wuxiang Space Architecture Design Studio to put two stores-zero store in Daxing District and No.1 store in Shuangjing area-in place, highlighting a lifestyle trend that values both punk and health preservation among the young generation.

Along with the grand opening of the Universal Beijing Resort, a new retail store “Beijing Youli” under the support of Beijing State-owned Assets Supervision and Administration Commission also made its debut as the first suggested stop for the park visitors after they get off from the subway station. As a shop-in-shop, a disruptive new retail experience area for Zhima Health was designed by Wang Yong for an independent space of 30 square meters in the store.

What Wang Yong had in mind was to target a certain customer group for Zhima Health with a brand new architectural style, which should conform with the culture of Universal Beijing Resort, cater to the diversified consumption preferences of the young generation, comply with the brand genes of Zhima Health and fit in the limited space. As a result, Wang Yong and his team decided to incorporate inspirations from Inception, multi-dimension, fashion and traditional brand genes into the design to deliver a space which is on the one hand fashionable and sci-fi and on the other light and friendly.

As Zhima Health features the display and selling of light drinks in the quasi-concept store, Wang Yong, considering its finite space with a raised ceiling, worked out a light and 3D product arrangement plan and circulation design, resulting in a new retail space with a devotion to a sense of infiniteness and preservation of functionality.