About the project
Designed by Setter Architects with fit-out by Paz Bniya, the design language of the project was inspired by the company’s special logo. Minimalistic design, flowing lines, voids, and rhythms. The palette of the project is characterized by earth tones; a scale of browns and grays. Elegant and warm shades that radiate luxury and restraint. The division of the floors was made taking into account the firm’s diverse fields of activity. Most of the floors are typical floors consisting of employee rooms, meeting and welfare areas.
One floor was designated for the main lobby, reception and conference rooms. Upon entering the main lobby, the urban landscape of Tel Aviv is revealed. Two floating amorphous ceilings, hang over a wood and iron reception desk, next to which is a large and impressive waiting area. The conference room partitions, unlike the employee rooms, are made of natural oak, combined with a special detail of external wood slats in varying rhythms on the exterior of partitions. The changing rhythms of the slats, together with the hanging linear ceiling created a harmony of rhythms.
The Main cafeteria consists of long counters. Various seating areas allow employees to sit, eat, socialize and meet in different ways, in a pleasant atmosphere throughout the working hours. More varied welfare spaces spread between the floors, including a music room, a training studio, a game room and a quiet room.
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