About the project
Umdasch Storemakers were asked to execute and refurbish Breitling’s new ‘urban loft’ design concept. The redesigned boutique not only maintains Breitling’s heritage but also adds an upbeat, cool and informal vibe within a contemporary design palette. The aim was to build an interior that blends the heritage of innovation and design with inclusive luxury. Breitling, being a well known luxury brand, came with complex and detailed fixtures and furniture, which had to be executed precisely. Examples of these would be carefully structured details on the furniture, such as the ‘B’ logo, the hook on the counter for a customer’s bag, the mesh wall in the store front, and more. The project features a blend of wood and metal, which is in line with Breitling’s corporate colour scheme. Umdasch was also involved in the manufacturing and installation of the store front’s digital wall screen.