About the project
As the leading UAE women’s fitness superclub, FitnGlam was founded to transform the landscape of women’s fitness in the region. The establishment, which started a movement towards providing outstanding gym facilities and experiences to women, has become a fitness haven for ambitious women looking for high-intensity workouts.
Following the opening of its first and second branches in Al Ghurair Warehouses and Sports Society Complex, FitnGlam’s newest venue transformed the fitness and wellness landscape for both women and men. Carefully divided into sections dedicated to women-only and mixed groups, FitnGlam’s newly opened gym was thoughtfully designed and project managed by a female-only team from INC UAE to showcase the brand’s core values and mission, while ensuring the needs of stakeholders were also met.
With FitnGlam being the primary client, Sofiya Carlton, the project manager at INC UAE, completed the project in just 20 weeks of construction, while Annabelle Cleary, INC UAE’s lead designer on the project designed the space in just 4 weeks after the project was taken on. What began with the scope of building the facility quickly shifted into fully designing the space, where Cleary was tasked with working on an existing design and incorporating how the brand matured into offering a high-end service to members. Throughout the last 4 weeks of fit-out, the design team took on the challenge of designing a space that strikes a balance between budget, beauty and tech innovation.
Created, designed, and built entirely by a team of women for women, the design of the newest FitnGlam space incorporates bold colours as a show of strength and femininity. Taking into consideration that some areas are dedicated to mixed groups, INC UAE cautiously designed the entire space to harmoniously link each section. Staying true to the design language of the entire space set by FitnGlam, INC UAE worked closely with stakeholders to balance each distinct design style.
Further enhancing the motivational gym experience are the advanced technical materials and equipment used to complete the project. To maximise the experience of gym members, INC UAE worked with specific flooring, gym equipment, audiovisual technology and lighting. Nestled within Dubai Hills Mall, INC’s team carefully selected audio equipment that would mimic the acoustics of a nightclub feel without disturbing the neighbouring outlets in the mall. Adding to the overall experience of select classes, INC UAE sourced distinct lighting that uses sensors which adjust to the music played.
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