HSBC Project Rubik Dubai Internet City

4 Sep , 2016  

The design is based on colors and materials that were given by HSBC as part of the Global Standard package they apply to projects. AAID used the standards and created a regional look, feel and philosophy that combines Eastern and Western cultures and highlights Dubai as a gate way between east and west. Colours and materials define zones as per eastern cardinal directions. The use of graphics played a big part in telling a story of modern vs traditional and man vs nature. The project was phased and an aggressive programme was put in place to meet the clients’ move-in/relocation schedule. AAID worked as an integral team player with the project management team, facilities management, contractor and client to achieve a successful project


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