Jaipur Rugs Showroom, Dubai

Roar was commissioned by leading rug manufacturer, Jaipur Rugs, to transform a 780 sqm warehouse in Dubai’s creative district, Alserkal, into its first showroom in the UAE.  The conversion takes its cues from the history and culture of Jaipur, the capital of  Rajasthan where Jaipur Rugs was established 45 years ago.

The showroom is separated into two main areas. On the ground floor, visitors enter a  vast open-plan space, which features spectacular floor-to-ceiling rug displays evoking  Jaipur’s stepwells on three of its walls. Embedded in the decor, Roar has imagined a  series of niches entirely upholstered with carpets, with each alcove echoing the hues  found on the adjacent stairs, forming an incredible colour gradient that presents the  rugs as art pieces in their own right.

Alongside a string of ‘rug libraries’, which showcase products through custom-made  sliding panels, two fully immersive rooms – the Sapphire and Emerald rooms – have  been dedicated to the brand’s acclaimed Manchaha collections, where visitors can  admire rugs produced by Jaipur Rugs’ artisans as part of the company’s social  enterprise initiative that gives weavers the creative freedom to design their own rugs.

The mezzanine area encompasses the manager offices and team workspace, featuring  a communal table where designers can come and work for the day, alongside a series of closed offices and meeting rooms.