An epitome of Made-in-Spain, furniture brand Viccarbe has been a consistent forerunner in putting Spanish design on the map. The brand collaborates with sought-after designers globally and boasts furniture that grabs attention with jaunty details and superior design. Join Love That Design as we gleefully welcome Viccarbe to the platform!
Founded by Victor Carrasco in 1999, Viccarbe comes from Valencia – the land of 300 days of sunshine. The city is also regarded as the Spanish design capital, and Viccarbe, in every way, has imbued its spirit – both in aspirations and vibe.
For Viccarbe, being rooted doesn’t mean an absence of soaring global ambitions; it translates to hunger for more. The brand has commissioned renowned designers such as Patricia Urquiola, Jasper Morrison, Piero Lissoni, Jaime Hayon, Vincent Van Duysen, and John Pawson, amongst many others – and has unfailingly and mindfully delivered ranges for international market demands. Present in over 80 countries, furniture from Viccarbe aims to amplify productivity and teamwork in spaces for work, leisure, and well-being.
About the brand’s secret sauce…
When it comes to design, Viccarbe’s passionate approach is twofold. The brand holds high regard for quality, and since its inception, they have been big on collaborating with designers of the likes of Jean-Marie Massaud. The brand truly feels collaborative furniture blends perspectives and gives rise to unique furniture pieces that can, in turn, stimulate creativity and foster inspiration.
Viccarbe strives to offer innovative, comfortable, and one-of-a-kind solutions for every environment that seeks a balanced atmosphere to reunite users. The brand’s goal is to make the best quality made-in-Spain collections that will last a lifetime. The team works towards making Viccarbe furniture a worthy investment.
“Viccarbe offers so much more than products but collaborative solutions to connect people and make their daily lives more comfortable, cooperative, and approachable. As a 100% Spanish-made brand, we strive for our quality standards for design, service, and innovation to be impeccable. We are excited to be part of Love That Design as we believe it is a great tool to showcase our direct bond with the design community.”
— Marta Cerezo, Communications Manager for Viccarbe
Plans for growth in the region (Middle East and Africa)
The Middle Eastern region seeks top-notch quality and plush furniture, and Viccarbe lays it thick with a broad furniture portfolio tailored to hospitality, contract, educational, retail, and residential projects. The brand is actively strategizing to increase and consolidate its regional presence by partnering with designated top dealers. For a brand as internationally spread out as Viccarbe, establishing a regional brand identity is foremost to understanding the market demands.
Digitalisation and Exciting Collaborations – What to Expect from Viccarbe
Viccarbe has embarked upon the strategy to achieve digitalisation across all channels and continues to work on it relentlessly. They are also persistently strengthening their international presence by organising key local events. This year is one to look forward to – Viccarbe has planned new, exciting collection launches designed in affiliation with crème de la crème designers. The collections will allow Viccarbe to offer more comfortable, timeless, and collaborative pieces to equip socially abuzz environments.