iSiMAR‘s peerless furniture embodies Mediterranean essence, blending visual lightness and architectural awareness to elevate any space. Earth-friendly in all ways, iSiMAR fuses the joy of being in nature and the social spirit of Spain with phenomenal design. Love That Design welcomes them on board!
‘Be Mediterranean’ – iSiMAR encapsulates its essence in its tagline quite wonderfully. Since its inception in 1964, the brand has embraced change and scaled with just two elements at its core – galvanised steel and aluminium. Originating from crafting products for industrial necessities with galvanised rods, the brand, about a decade ago, transitioned into outdoor furniture, igniting fresh perspectives within the design landscape.
To create cheerful, modern, comfortable and functional spaces, iSiMar has collaborated with prestigious design firms and individuals like ILMIODESIGN, Lagranja Design, Teresa Sapey, and Ramon Esteve, among others. Its collections, like Bolonia, Paradiso and Lagarto, have found their places in several distinguished projects in the hospitality, residential, commercial and other sectors.
About iSiMAR
From chairs to sunbeds, each creation by iSiMAR narrates an immersive tale. Whether it’s the monochromatic elegance adorning WeWork, Moorgate in London, the minimalism gracing the Lithi Luxury Retreat in Santorini, Greece, the vibrant concepts enlivening Virgin Voyages’ Valiant Lady Cruise Ship, or the allure defining the L’Oreal offices in Mexico City – iSiMAR excels in each endeavour.
About the brand’s secret sauce…
iSiMAR skillfully interlaces Mediterranean culture, which in turn cherishes pure joy, overall well-being, communal living, and the outdoors. The brand’s secret sauce lies in how it captures and echoes this way of life through its products.
But there is more to it. Following the four core values of BeAuthentic, BeDesign, BeRespectful and BeMeditarrenean, iSiMAR crafts avant-garde solutions by collaborating with the best minds on the planet. For them, it all comes down to the ‘wire’. From chicken cages to refrigerator shelves and now bespoke furniture products, the brand has used the same galvanised steel or aluminium wire to craft and achieved a masterful design philosophy with maximum durability and resistance through consistent innovation.
The designers who work with the brand hold a belief that the world is an infinite canvas, continuously igniting their creative fervour by embracing life itself as their muse. It allows them to craft pieces that give form, vibrant colours and a distinctive identity to spaces – with a lot of soul.
Plans for growth in the region (Middle East and Africa)
The Mediterranean brand, with showrooms in France, Japan, the UK, the USA, Portugal and its headquarters in Spain, has now ventured into the Middle East and African markets. Armed with a legacy of craftsmanship and embracing the quintessence of outdoor living, iSiMAR embarks upon this new chapter with determination.
iSiMAR has set its sights on pioneering strides, particularly with its revered outdoor furniture line, which is ideal for this region. Its products harmonise with this distinctive landscape, resisting humid and saline environments. Beyond their remarkable adaptability, the brand strategically envisions leveraging their pieces’ stackability, effortless transportability, and customisability.
“This is not the moment to be the best product in the world. Now, we have to be the best option for the planet.”
– Luis Unceta, CEO of iSiMAR
Sustainable Elegance and a Kid-Friendly Line – What the readers can look forward to
iSiMAR was recently seen at Downtown Design Dubai 2023, where its stunning pieces started a buzz. Looking ahead, the brand, a longstanding advocate for environmental stewardship, stands poised for remarkable strides. Presently crafting products sourced entirely from local materials and boasting a 100% recyclability quotient, iSiMAR stands as a beacon in fostering a circular economy. Having achieved a carbon-negative footprint, the iSiMAR team also aims to reduce carbon emissions further and produce even more renewable energy.
Last year, iSiMAR launched a furniture line for kids with many customisable options. These environmentally conscious pieces, designed to infuse joy and delight into homes, gardens, and diverse spaces, nurture an earth-friendly tradition for generations to come.
