MIDJ, a revered Italian family-run company, founded by Paolo Vernier is embarking on an exciting journey of expansion into the Middle East and Africa. We’re thrilled to say ‘Benvenuto’ to MIDJ as they bring the timeless allure of Italian furniture to the region via Love that Design.
MIDJ knows that in the fast-paced world of design, evolution is key. Their artisans aren’t tethered to the past; they’re inspired by it. It’s a match made in design heaven, where tradition waltzes with innovation. Think classic Italian aesthetics with a modern twist that’s nothing short of magic. Their journey takes them into the uncharted territories of inventive materials, pushing the very limits of what furniture can be. Each curve, texture, and finish are meticulously curated to perfection. It’s this obsession with detail that transforms every item into a work of art.
About MIDJ
The Secret Sauce: What Makes MIDJ’s Products Special
“Design is a wonderful life,” MIDJ lives this creed. MIDJ’s designs aren’t just timeless; they defy trends, proving that they’re more than furniture. Here, tradition is a launching pad to a brilliant future. They take pride in fostering innovation and fresh ideas.
Each year, they send out briefs to designers interested in collaborating with the brand. This open approach acknowledges the transformative potential of creative concepts and encourages these designers to explore new horizons with the brand.
To facilitate this, MIDJ has established the “Officina delle Idee,” or the “Workshop of Ideas.” In this space, creativity merges with production experience, and intuition challenges technology. The team’s unceasing research leads to novel discoveries and an exhilarating journey filled with trials and triumphs.
An illustration of this approach is the award-winning Pippi collection. Conceived by designer Roberto Paoli in collaboration with MIDJ, it encapsulates the spirit of contemporary living. The collection not only showcases innovative design but also highlights Italian craftsmanship’s capacity to infuse softness into the traditionally rigid realm of metal. In 2023, it gets a splash of colour, thanks to two vibrant fabric options.
What truly sets MIDJ apart in the market is its unrelenting dedication to continuous improvement. They tirelessly nurture their know-how, constantly seeking ways to enhance their results, efficiency, and quality. In a world driven by disposable trends, MIDJ’s products are an enduring testament to the timeless beauty of Italian craftsmanship and design.
“What truly sets MIDJ apart in the market is its unrelenting dedication to continuous improvement. They tirelessly nurture their know-how, constantly seeking ways to enhance their results, efficiency, and quality. In a world driven by disposable trends, MIDJ’s products are an enduring testament to the timeless beauty of Italian craftsmanship and design.”
– Paolo Vernier, Founder and Chairman, MIDJ
Plans for growth in the region (Middle East and Africa)
MIDJ will introduce their exquisite “Made in Italy” design products to the Middle East and Africa. These are regions with a growing appetite for contemporary furnishings, particularly in the hospitality, contract, and residential sectors. The company’s ultimate goal is to fortify MIDJ’s brand presence in the region and establish lasting collaborations with interior designers, architects, and industry professionals.
What sets MIDJ apart in this endeavour is its commitment to customization. Their treasure trove of materials is your palette. Colours, textures, finishes, and seams are your strokes. It’s design, not as we know it, but as you want it. This level of customization is made possible because every single step of MIDJ’s production process occurs in Cordovado, Italy.
MIDJ’s Sustainable Style
Specifying a MIDJ piece isn’t just about style; it’s about making an environmentally responsible choice. Ethical sourcing and eco-friendly production methods underscore their commitment to a greener future.
“Sustainability for MIDJ is a daily approach that consciously guides all our actions: choosing environmentally friendly materials, collaborating with local suppliers, giving value to our territory, reducing emissions and protecting the safety, health, and quality of life of all collaborators. We’re dedicated to crafting products meant to endure, symbolising our profound respect for the environment and our relentless commitment to its protection.”
– Paolo Vernier, Founder and Chairman, MIDJ
