USG ME Now On Love That Design

Channeling innovation since 1985, USG ME has been at the forefront of developing cutting-edge building solutions for diverse sectors. Here’s extending a gracious welcome to USG Middle East on Love That Design!

Not many companies can proudly say they have built a legacy of innovation. USG ME can. They are at the forefront of the industry with more than 1300 patents to their name for their sustainable ceiling solutions, drywall assemblies, and finishes. USG ME also has many first-feathers in their hat – like the first plasterboard or the first mineral fiber cast acoustical ceiling tile that sets them apart, illustriously.

From building supply lines in over 45 countries, four regional manufacturing plants and a far-reaching network of distributors, sales and technical offices, they’ve come a long way since their inception in 1985. Today, they build solutions in five categories of ceilings, plasterboards, substrates, metal framing, and finishes and cater to various industries like entertainment, hospitality, healthcare, education, etc. What does it take to craft such prodigious renown at this magnitude?

Skynest Wood Wool Suspended Ceiling & Skynest Wood Wool Baffles

About the brand’s secret sauce…

USG ME’s ace is its commitment to innovation and multidirectional evolution when it comes to building solutions. By creating new solutions that propel the industry forward, the brand’s future–centric thinking makes it a preferred-partner for various stakeholders like architects, designers, developers and contractors.

Once they envision a solution, it undergoes thorough research and rigorous testing to meet high-performance and sustainability standards. These building solutions are also tailored to meet the needs of their partners and fit like a socket and a ball.

“Once they envision a solution, it undergoes thorough research and rigorous testing to meet high-performance and sustainability standards. These building solutions are also tailored to meet the needs of their partners and fit like a socket and a ball.”

Ziad Malek, General Manager, USG ME

Metal Canopies & Metal Mesh Ceilings

Plans for growth in the region (Middle East and Africa)

USG ME is geared up to invest heavily in their innovation and production capabilities, equipping them better to bring their ideas to life and scale. Their strategic growth plan paves the way to dedicate resources to produce specialty, high-end ceiling designs, in sync with the demands of today. They also aim to offer a multitude of products to meet the different kinds of unique requirements of their partners with a three-pronged focus on excellence, customer centricity, and environmental stewardship.

“With a steadfast focus on collaboration and fostering industry partnerships, we aim to enhance the architectural landscape of the region, pushing the boundaries of design and construction possibilities.”

Ziad Malek, General Manager, USG ME

Clockwise, from top: Quadra Cell, Metal Mesh, In-lay, Baffles, Geometrix

Designer Collaboration & Steps towards  Sustainability – What the readers can look forward to

USG ME has two things that have created a bit of a buzz in the industry. One, they are soon to unveil collaborations with talented and highly-respected designers from across the globe. This collaboration will open a portal to the endless design possibilities for USG ME and put the spotlight on their versatile product range, which is often the first point of inspiration while crafting a space.

And two, they will set the stage to spark discussions on infusing sustainability and technology for construction solutions through arranging periodical technical summits and seminars. These activities will have various industry professionals as their attendees engaging in purposeful conversations about the kind of future they’d want to create.

USG ME flagship brands are SHEETROCK, CELEBRETTO, SKYROCK, QUADRA, SECUROCK, SOLIDROCK, and many other brands are available to serve the construction industry.

Taiga Acoustical Ceilings & LOGIX Acoustical Ceilings

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