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Office 2403 – 2404, Concord Tower, Al Sufouh Rd, Dubai Media City
United Arab Emirates

Sedus was founded in 1871 and is one of the leading European manufacturers of office solutions and workplace concepts. That’s 150 years of great ideas, accompanied by ground breaking innovations, full of excellent products and solutions "Made in Germany".

Sedus is a well-established brand name and is represented in Europe and Dubai by nine subsidiaries as well as in over 70 countries around the world. 

As an office furniture expert and technological pioneer, Sedus has continued to set standards with its innovative products and solutions throughout its 150-year company history – above all, in the areas of ergonomics, design and sustainability.

Sedus has been practicing active protection of the environment since the 1950s, at a time when the term didn’t even exist. Building on these foundations, the green debate that began in the 1970s did not surprise Sedus, nor has the issue of sustainability. On the contrary: Sedus’ pioneering role within the European furniture industry can be seen directly in the chronology of the last 30 years. The number of distinctions ranges from the election of Christof Stoll as “Eco-Manager” of the year in 1993, through the eco-audit according to EU standards in 1995, the first German furniture manufacturer to achieve this, to the EMAS III certification in 2010, Sedus being the first office furniture manufacturer in the world to receive it.

Team members:

Managing Director

Joelle Nader

With 18 years of experience in the furniture industry, out of which 12 years at Sedus, and with an Interior Design degree and Masters in Business Administration, Joelle is currently the Managing Director of Sedus Office Furniture LLC (Dubai subsidiary), residing in Dubai and overlooking the Middle East markets.

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Operations Manager

Maria Farag

With 7 years of experience in business, Maria handles the Operations of Sedus Office Furniture to ensure the best implementation process is in place for each project, always working on automating processes were possible and meeting clients’ expectations in the final results.

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Regional Director International Sales

George Bocti

Regional Director International Sales ( Middle East & APAC region)

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