About the project
Designed by SAY Studio, Pernod Ricard’s new offices in ICD Brookfield Place embodies their raison d’être: to be créateurs de convivialité. Pernod Ricard is one of the world’s leading premium spirits companies, and, for its Gulf offices, they wanted to provide a connected, immersive brand experience. For Pernod Ricard, convivial experiences are simple, genuine, direct and authentic, shared moments can bring happiness. So, it was a priority for the design team to create a space that embodied the brand’s ethos and fostered connections within the space.
One of the key benefits of the workplace is its ability to allow for spontaneous meetings and random, in-person discussions.”” says Michelle Eid, Senior Designer at SAY Studio. “”Our goal for the space was to create these serendipitous encounters through the planning, functionality, aesthetics and materiality. By doing so, Pernod Ricard’s Gulf Offices are a hub of people, ideas, and connections.””
• Créateurs de Convivialité Pernod Ricard is in the business of selling ‘moments of conviviality’, therefore, a key goal was to promote interactions and create meaningful human connections throughout the space. Opportunities to connect are extended throughout with various open, collaborative zones. This approach fosters a work environment that supports the company’s convivial culture and inspires visitors & staff.
• Good Times from a Good Place Inspired by the hospitality industry’s mantra of welcoming guests, the front-of-house café lounge welcomes visitors and staff. It invites them to engage with the brand and one another to share simple, genuine, direct and authentic moments. The café lounge, with its custom ceiling joinery, blattchaya tiles and lounge seating, serves as a central, social space.
• Il Y A Tout Ce Que Vous Voulez Pernod Ricard’s desire for “conviviality at work” was a key design driver to ensure that the space offers choice and creates a sense of familiarity & comfort. The space adapts to different ways of working; a blend of quiet, focus places and collaborative areas balance the needs for connection and separation. Overall, the new offices improves opportunities to build deeper, meaningful relationships with customers and between employees. The open plan areas are carefully considered, with semi-partitioned desks in a comfortable space, inclusive of natural light and equipped with high-performance acoustics.
• The House of Brands With a world-renowned portfolio of premium products, one of the key drivers was to incorporate visual elements from Pernod Ricard’s most iconic brands into its meeting spaces to inform the material and color palette of each room. Colors, lighting, furniture, and accessories are integrated and curated in each meeting room to fit a particular brand’s unique identity and cater to the needs of its occupants. Each meeting room speaks not only to a brand’s aesthetics but embodies its spirit. Finally, all meeting rooms are positioned around the core, to ensure that the social hubs and working areas receive maximum natural light.
Flexible furniture configurations, biophilic design principles and panoramic views create an adaptable, healthy workplace, says Laila Al-Yousuf, Design Director of SAY Studio.